It's early in the morning, and I can't sleep, so I'm surfing the Internet and came upon this article about how to brand your blog. I don't know that I've necessarily put a lot of effort into branding here, but thinking about this reminded me of one of my experiences as a trial lawyer.
As a defense attorney, I had more than one trial against a certain prosecutor, who always asked the same question to every juror during jury selection:
"If you had to describe yourself in one word, what single word would you choose?:
This question always annoyed me because about half of the potential jurors couldn't come up with one word answers, and I am not sure that the answers they gave really told us anything about the type of people that they are. More often than not, I think the answer was simply politically correct or what the potential juror thought that the prosecutor wanted to hear.
During this part of his jury selection, I'd often think of words that applied to him. He was a married man who flirted too much, liked to tell inappropriate stories at work, and he mispronounced his own last name because he didn't have the nerve to tell everyone that they were pronouncing it incorrectly. As you can tell, he spent a lot of time on jury selection that didn't always yield helpful information, which gave me a lot of time to think.
So one day Mr. Prosecutor came up to me and asked what my word was. I thought for a while and told him, "Spiritual." He looked shocked and never talked to me after that. I do consider myself to be very spiritual, and I blog about topics at least tangentially related to spirituality here. Spirituality is something that gives me great joy in life. But maybe "spiritual" is just how I want to see myself (and this blog). Maybe a more appropriate answer would have been "lost" or "crazy". Judging by the prosecutor's reaction to "spiritual", maybe he would have preferred "crazy".
So now I'm curious. What's the one word that best describes you? Does the same word best describe your blog? And what specific techniques do you use to brand your blog?
Posted as part of Share the Joy, Weekend Wander.